Hello world!
Aug 23rd, 2005 by jim galley
Ok – got wordtracker installed. Now – why am I doing this? 
I’ve read in many online marketing areas that blogs are important for SEO (search engine optimization), google rankings, etc. Mind you, I’m not that interested in exposing the world to yet another meaningless list of blog postings, but i’ll try to make the content somewhat interesting.
With what, you may ask? Well, I’m certian that you’ve read everywhere that making money online is the thing to do. The question is… how?
See, I’ve been involved with technology for a few rounds now – spanning back to pdp-11′s. You graying geeks out there will undoubtedly know what that is. I’ve been executive director of PC Magazine Labs though the heydays of the personal computer revolution – seen alot, met some pretty famous people (yes I met him too) and learned alot in the process.
Was in the mix with the dotcom boom (& bust) and deployed a lot of technology. I’ve got some patents under my belt, and have dealt with quite a few venture capitalists in my day.
Nice history lession, but why is this applicable?
Online marketing is a mix (some say unholy mix) of technology, marketing basics, and – dare I say – some old fashion hucksterism. Lots of money (or the promise of) is to be made from feeding people information – either by (re)selling digital goods (read: ebooks) , creating nanoportals with targeted niche information (via rss or content), or creating communities with backend commerce opportunities. If this sounds so 90′s think again: the technology, affiliate models and ad networks used this time around is many times better.
I’ll be hitting all the approaches and (hopefully) finding the pitfalls before they arise. I’ll document what I can as time progresses. So – can a technologist survive in this land of opportunity? We’ll see.