Tech 2 Market

Interesting enough, looking through many online marketing forums, many are complaining that their users “just don’t get it” when it comes to downloading acrobat documents or “ebooks”. The story goes that the customer reads the site copy, makes a buying decision and expects to receive a honest to goodness book. The support lines then clog up with “yes, I got your email with some attachment, but where’s my book?” banter, confusion ensues, then ultimately a chargeback.

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