Well I’m here to tell you that it can be done ONLY by using a systematic approach to converting your list. How is this done, and is it difficult you ask? If done correctly, it’s possible you may even convert more than 30 percent.

Using the traditional permissions email marketing strategies that most internet marketers use simply isn’t good enough anymore.

People are getting pitched to for products that they’re not even interested in eventually they become desensitized to the offer. Yes, SPAM has hurt the email marketing industry but it hasn’t killed it…it’s simply forced some of us to develop alternative strategies to be successful.

In order to be successful, you simply need to create highly targeted sublists and then pitch them an offer they cannot refuse. Now, at this point you may be thinking it’s very difficult, however; it’s not, so let me show you exactly how you should do it.

Example: Let’s assume that my ideal leads/market are stock market traders/investors. He’re how I would set it up.

I would create a optin-page offering someone a unique and free ecourse or report which the website visitor needs to subscribe to receive. Now, asking them for an email address and first name IS NOT GOOD ENOUGH anymore, and this is where most marketers get it wrong. You need more information to know exactly who they are and what they’re interested in.

In this example, I would ask for the first name, email address, Trading Experience (drop down selection list which includes “beginner”, “intermediate” and “advanced” then, what do you trade (drop down list “Stock”, “Futures”,”Forex”) and Trading Style(drop down list “Swing”, “Day”,”investor”). by having them provide this info to you before subscribing you have now created a pre-qualified, laser targetted subscriber database list.

You know exactly who they are and what they would be interested in and that’s invaluable information when you’re trying to sell them a product. If you’re trying to sell them a Swing Trading product for beginners, let’s say for example, you know exactly which subscribers on your list would be interested in your offer. When you go to send an email to that list, provided that you’re using a good auto responder system, you can query your list and find only the people that fit that description and then send them an email with your offer….and since you’ve captured their email address you can do this over and over and over again.

Your conversion will skyrocket!..particularly if you first cultivate a good relationship with that list by providing good quality content/information which is very important, in other words, don’t try to sell to them immediately, first offer them quality information and PLEASE, when you recommend a product, make sure you’ve tried it yourself before recommending it. To me, anyone that recommends a product they haven’t tried themselves is unethical, so don’t do this. Be helpful and honest to your subscribers and they’ll reward you for it.

As I already mentioned, your conversion percentage will increase dramatically simply by prequalifying and cultivating your subscriber before offering a product to them, however; if you really want to absolutely skyrocket your conversion you have to structure your product offer to subscribers using a a very unique and systematic approach which I’ve perfected over the last couple of years…

..and these are the same advanced conversion strategies I talk about in my in my coaching program over at http:www.intelligentmarketer.com where I’ll show you how to launch a product with the force of an atom bomb and make 30 times more sales than you normally would.

Resource Box:

Shane Kukec is a Corporate President, Trainer and Publisher of a popular newsletter “The Intelligent Marketer” at http://www.theintelligentmarketer.com where he shows people how to generate a substantial income using simple and very powerful marketing strategies. Shane’s also the developer of 2 revolutionary new products guaranteed to help explode any business quickly and easily: (http://www.jvmining.com) (http://www.videoaudiogenerator.com).

Source: http://www.365articles.com

For those that utilize multimedia effectively, significant increases in buy rates, conversion rates and subscription rates have been experienced and all within a very short period of time. However, many believe that just adding any old media content, such as video and audio onto their website will generate significant increases in visitor responsiveness regardless of content presentation, quality, and other attributes that contribute to a positive experience for the website visitor. Just so that we are clear, this assertion is very wrong and can have potentially negative consequences from a marketing and/or advertising standpoint.

My philosophy is quite simple. Using multimedia to advertise your product or service needs to follow the same basic rules and principles as would apply to any other strategy or medium that can be used to convert prospects into subscribers and buyers. Yes, multimedia does improve conversion rates but it has to be done right and convey professionalism. This is absolutely essential.

When it comes to video and audio content online, what’s often been the case is that those who have tried to add this type of media content to their websites have unfortunately had disastrous results. For example, with video content, many have added videos to their webpages that are of extremely poor quality, small and ugly. The overall experience for the viewer – Poor. One of the biggest problems has been the fact that the videos load very slowly. Visitors are turned off completely by the fact that they have to wait for minutes, even longer sometimes in order for the video or audio file to start playing. This, unfortunately, is a result of these webmasters using cookie- cutter solutions to add video or audio content to their site without really knowing the implications and limitations. As I said, with multimedia…either do it right or don’t do it at all. For those who do their research and take a little time to produce video and audio content that is of good quality, the results have been tremendous.

Bottom Line: If you want to capture the attention of your visitors,you need to use top notch technology to bring your message to that person and provides the viewer with a positive experience.

If you do plan on adding video and audio content to your website, here are a few simple guidelines to follow when determining what the best multimedia solution is for you:

1. Cost Effective: You need a solution that doesn’t cost an arm and a leg and leaves you with great video and/or audio content on your website but flat broke.
2. Fast loading Media Content (Video/Audio) that can play almost immediately. Website visitors are fickle and impatient so its not wise to keep them waiting when trying to view your video advertisement or listen to your audio message.
3. Superior Website Integration: Video and Audio Content that can appear to be seamlessly Integrated into your websites and emails. Viewers don’t have to view video and audio ads with media player’s that annoyingly pop-up on top of their internet browsers and distract them from the rest of your website.
4. Superior Customization: Video and Audio Advertisements that can be customized for your websites and emails based on your specific requirements.
5. The ability to handle a large volume of simultaneous visitors.
6. Large-Scale Playability: Viewing/Listening DOES NOT require the download of additional plug-ins. Don’t make your visitors have to download any special software to view or listen to the video and audio content on your website.
7. The media content needs to be of reasonably good quality and resolution. Don’t worry, you don’t need Lord of the Rings quality to provide your website visitors with a positive experience. They won’t expect perfect quality but you need to make sure that the content is of good quality.

Of course, we can get into specific details about each one of these things but we won’t get into that in this article. These are just high-level, general guidelines that you can follow when shopping around for a good multimedia solution for your business.

Multimedia does have impressive results from a marketing perspective. That’s why the big companies and brand names are utilizing multimedia content to sell their products and services. However, not everyone has the exact same budget and requirements and if you are looking for a multimedia solution you need to spend some time shopping around to find a solution that offers the best bang for the buck.

Resource Box:

Shane Kukec is a Corporate President, Trainer and Publisher of a popular newsletter “The Intelligent Marketer” at http://www.theintelligentmarketer.com where he shows people how to generate a substantial income using simple and very powerful marketing strategies. Shane’s also the developer of 2 revolutionary new products guaranteed to help explode any business quickly and easily: (http://www.jvmining.com) (http://www.videoaudiogenerator.com).

Source: http://www.365articles.com