online marketing + technology: is it really like cats & dogs?
Posted in site promotion on Jan 25th, 2006
Many people will tell you that traffic exchanges are not effective. For some this may be true depending on the service or product you offer. I, however, have had several customers that found my services through my advertising on traffic exchanges. So I am gonna tell you the 3 ways to make this an effective advertising option for you.
Posted in site promotion on Jan 23rd, 2006
After all we are human beings and our target market is full of human beings. Why do we trust what our friends and relatives are doing and follow suit? Since all human beings have the tendency to act as those around them, why not use the same influence when it comes to internet marketing? We are all vulnerable to this powerful influencing mechanism, termed “Social Proof”
Posted in site promotion on Jan 21st, 2006
E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a give-before-you-get sales technique. If your course is designed to be a freebie, you’ll want to give a portion of good information; but don’t tell them everything or they will have no reason to make a purchase.
Posted in site promotion on Jan 8th, 2006
As a small business owner on the Internet, I started out like many others. I built a website, and then waiting for traffic to come flowing in. Much to my dismay, that never happened. Nobody came to my site, and that meant, nobody bought my product. The problem is that I didn’t do my homework before jumping into the Internet market.
Posted in site promotion on Dec 17th, 2005
Those gurus who tell you It is easy to make big money online should be shot. Starting an Internet business is easy but getting sales is not. Why? The misery with online business is that you are always marketing to people who don’t want your product.
Posted in site promotion on Nov 21st, 2005
Content is King! shout the search engines. That’s what the search engines love. We also love the non-reciprocal links that we get for our websites when our articles are published on other peoples’ sites with our resource boxes dutifully appended below them.
Posted in site promotion on Nov 15th, 2005
While professional SEO (search engine optimization) is becoming increasingly recognized as an extremely effective component of an overall marketing mix, the SEO industry itself is still very much in its infancy. Because SEO is a relatively new industry, many key decision makers are not even aware that professional SEO exists, or they simply believe that it could not work in their industries or with the existing marketing mix. This is not because these decision makers are ineffective or backward thinking, but rather because, in most companies, marketing efforts are focused upon activities that have already been proven effective as a part of the marketing mix (direct mail, print advertising, trade shows).