online marketing + technology: is it really like cats & dogs?
Posted in site promotion on Dec 7th, 2005
Ever felt intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? Ever been horrified by the huge fees the experts charge, putting search engine optimization beyond your own means? Ever thought: What exactly is search engine optimization anyway, and can I do it myself?
Interesting enough, looking through many online marketing forums, many are complaining that their users “just don’t get it” when it comes to downloading acrobat documents or “ebooks”. The story goes that the customer reads the site copy, makes a buying decision and expects to receive a honest to goodness book. The support lines then clog up with “yes, I got your email with some attachment, but where’s my book?” banter, confusion ensues, then ultimately a chargeback.