online marketing + technology: is it really like cats & dogs?
Posted in site promotion on Jan 8th, 2006
As a small business owner on the Internet, I started out like many others. I built a website, and then waiting for traffic to come flowing in. Much to my dismay, that never happened. Nobody came to my site, and that meant, nobody bought my product. The problem is that I didn’t do my homework before jumping into the Internet market.
Posted in site promotion on Dec 3rd, 2005
With the Internet becoming increasingly popular in our personal and professional lives, we need to find successful ways to make this medium work for us. The beauty of the Internet is that it allows our advertising dollars to reach millions of people at a fraction of the cost of traditional marketing techniques. However, this can also be a difficult and frustrating process as we attempt to compete with sites selling similar, and sometimes identical, products and services. Press release submissions are crucial in determining our online success.
Posted in site promotion on Nov 15th, 2005
While professional SEO (search engine optimization) is becoming increasingly recognized as an extremely effective component of an overall marketing mix, the SEO industry itself is still very much in its infancy. Because SEO is a relatively new industry, many key decision makers are not even aware that professional SEO exists, or they simply believe that it could not work in their industries or with the existing marketing mix. This is not because these decision makers are ineffective or backward thinking, but rather because, in most companies, marketing efforts are focused upon activities that have already been proven effective as a part of the marketing mix (direct mail, print advertising, trade shows).