Tech 2 Market » microsoft http://blog.galley.net online marketing + technology: is it really like cats & dogs? Tue, 09 Dec 2008 17:10:18 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Microsoft reorganization – the next wave? http://blog.galley.net/2005/09/21/microsoft-reorganization-the-next-wave/ http://blog.galley.net/2005/09/21/microsoft-reorganization-the-next-wave/#comments Wed, 21 Sep 2005 05:21:42 +0000 jim galley http://blog.galley.net/?p=5 Alec Saunders posted an interesting comment in his blog on the recent Microsoft reorganization. If you didn’t hear about the reorg – ZDNets updated coverage is pretty good.

Of interest to me is the folding of MSN into the platforms group. It’s no secret that MS and Google are not the best of friends, and for all the api / standardization efforts that Microsoft has issued over the years, very few internet centric MS APIs have gained any traction. (passport, anyone?)

While I welcome the release of APIs on the net, I can’t help but wonder if it is a case of “too little, too late”. If a more advanced MSN search API was available, it would be nice – but all the traffic is elsewhere. I believe that sea change would be necessary for people to choose MSN over google, but playing the platform card and providing advanced APIs to leverage that platform is Microsofts strong suit.

All I can say is – let the games begin.

Jim Galley

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