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	<title>Tech 2 Market &#187; mini_course</title>
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	<description>online marketing + technology:  is it really like cats &#38; dogs?</description>
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		<title>Creating and Distributing E-Courses</title>
		<link>http://blog.galley.net/2006/01/21/creating-and-distributing-e-courses/</link>
		<comments>http://blog.galley.net/2006/01/21/creating-and-distributing-e-courses/#comments</comments>
		<pubDate>Sat, 21 Jan 2006 16:15:00 +0000</pubDate>
		<dc:creator>jim galley</dc:creator>
				<category><![CDATA[site promotion]]></category>
		<category><![CDATA[autoresponders]]></category>
		<category><![CDATA[aweber]]></category>
		<category><![CDATA[e_zines]]></category>
		<category><![CDATA[internet_marketing]]></category>
		<category><![CDATA[mini_course]]></category>

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		<description><![CDATA[E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a give-before-you-get sales technique. If your course is designed to be a freebie, you&#8217;ll want to give a portion of good information; but don&#8217;t [...]]]></description>
			<content:encoded><![CDATA[<p>E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a give-before-you-get sales technique. If your course is designed to be a freebie, you&#8217;ll want to give a portion of good information; but don&#8217;t tell them everything or they will have no reason to make a purchase.</p>
<p><span id="more-63"></span></p>
<p>If you are selling your course, make sure to jam pack it with everything you know, that way your customer will feel like they are getting a lot for their money (depending on how much you really know.)</p>
<p><div style="display:block;float:right;padding:5px;">

<script type="text/javascript"><!--
google_ad_client = "pub-6406669880150119";
google_ad_width = 300;
google_ad_height = 250;
google_ad_format = "300x250_as";
google_ad_type = "text";
google_ad_channel ="";
google_color_border = "FDFBF8";
google_color_bg = "FFFFFF";
google_color_link = "333333";
google_color_url = "676E04";
google_color_text = "6F6F6F";
//--></script>
<script type="text/javascript"
  src="http://pagead2.googlesyndication.com/pagead/show_ads.js">
</script>
</div></p>
<p>E-courses are simple to create because there is no need for fancy formatting, heading tags or conversions. E-courses are made in the same fashion as e-zines; by using plain text.</p>
<p>For a sample of my 7-day mini course, send an e-mail to: minicourse@aweber.com. You will receive the first portion of the course in just a few minutes, and then for the next 7 days you will get an email with a new section attached.</p>
<p>AOL USERS BEWARE: The only complaints I have ever received about the course not being delivered were from AOL members.</p>
<p>Heres a quick check list for creating your course:</p>
<ul>
<li>Pick your topic of expertise.</li>
<li>Divide your material into specific sections. These topics will be your lessons. I advise starting out with a day-by-day course rather than splitting your material into weeks.</li>
<li>Write an introduction to the course and a list describing upcoming lessons.</li>
<li>If this is a free course: make sure to weave subtle hints throughout about all of the information that they are not receiving to give them incentive to purchase something (anything!)</li>
<li>Once you have written your course, set up an account with a sequential auto-responder company. Every company will have different instructions for set up, but basically you will be cutting and pasting and they will deliver the e-mails/lessons at the appropriate time.</li>
<li>Promote and advertise your course on your website and send out a notice to your distribution list: let people know about it any way you can.</li>
</ul>
<div><strong>Tom Antion</strong> is an Internet marketing success. He makes a fortune promoting products and services online. For more information and a list of great resources, go to <a rel="nofollow" href="http://greatinternetmarketingtraining.com/"> http://greatinternetmarketingtraining.com</a></div>
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