Your best bet is to advertise. You could advertise on television, on the radio, and in news papers but that could be beyond your budget and it might not be cost effective. An alternative could be Pay Per Click Advertising.

How to Use Pay Per Click Advertising

You must follow the guidelines for each of the PPC search engines to format your ads correctly. That is not difficult to do but it does limit how many words and what kind of words you may use. It requires you to make your ad well written with short headlines and limited ad content.

Here are recommendations for making good PPC ads:

• Use relevant keywords in your title. You only get a second or two to catch the searchers attention.
• Write your ad specifically for the target audience. They are the people you want to click through and take some kind of action. You do not want people clicking your ad that have no interest in what you are “selling”, because they will just cost you money with no hope of return on your investment.
• Point the ad to a specific page on your site where the information is relevant to the searcher. Otherwise they will hit the back key and move on to another site. Many PPC advertisers just send their viewers to their home page and wonder why they get poor results. You want the page they land on to get them to take some kind of action. That may be to buy something, sign up for your newsletter, or make a yes or no decision.
• Do not use all capitalizations or use exclamation points in your title. The search engines specifically state not to do this. They use human editors and your ad can be rejected.
• Try to get somewhere in the top five positions so your ad will show up on the first page of the buyers’ search. Often times there is a great difference in the cost between the first position and the second position and between the second position and third position.

After you have gained experience with PPC ads, start experimenting with changes to your ads and test them to see if you can get a better return. The big PPC adsvertisers split test their ads by rotating them to see if small changes in the wording affect the click throughs.

Where to advertise

The two top places to advertise are Google Adwords and Yahoo’s Overture. MSN appears to be gearing up for a PPC system similar to Google and Yahoo. Right now they get their ads from Yahoo.

The Dark Side of PPC

There is, unfortunately, a problem going on with the Pay Per Click search engines. It is called PPC fraud. PPC fraud can break your bank account.

PPC fraud is when someone or some group decides to click on your ad multiple times with no intention except to cost you money. These can be in the hundreds or thousands of clicks. They typically use click bots that mimic human click throughs from various IP Addresses making it hard for the search engines to recognize what is happening.

Who would do this? It could be a competitor trying to bankrupt you. It could be an individual or groups trying to make money from systems similar to Google Adsense. It could be internet vandals just doing it for kicks.

It doesn’t matter who is doing it. It matters that you can find yourself in a heap of financial trouble.

What you should do is monitor your ads. You should do that anyway to determine how your campaign is going i.e. are you getting the return on investment you need, and you should do it for ad testing. If you sense that click fraud is happening, immediately suspend your campaign and contact your PPC engine and let them know about it. You may be able to get your PPC engine to refund the fraudulent amounts.

Google has stated in their annual report that they may have to refund PPC fraud and they don’t know how much it will cost them.

This is not meant to scare you away from using PPC. It is meant to make you aware that it is happening so that you can approach it prudently.

Conclusion

Pay Per Click when done right can be an effective and low cost means to draw live paying customers to your web pages and be a strong tool in your arsenal for making money on the internet.

Source: http://www.365articles.com

Here’s a quick example of how to expand your lists by investigating related avenues. In this example I’ll use mortgage as the base keyword. Mortgage is a very competitive keyword on the Net simply because the commissions are so high. So how do you break into the market without paying over the odds?

Create your first list and think of different ways your prospect could interpret mortgage e.g. buy house, bad credit mortgage, best loan, house purchase finance, no status loan, home finance, etc. This really is only slightly removed from the base keyword, you should dig deeper still.

Next try expanding into types of mortgage – flexible, interest only etc. take these and mix them up with your first list, as you do this you’ll find avenues of keyword groups present themselves from single keywords e.g. interest only house loan, flexible home finance etc.

You could create an Ad group focused entirely on mortgage company names take that further still and add a .com to the name or a co.uk or your own country extension e.g. www.somemortgagecompany.com.au It doesn’t matter if this domain doesn’t exist, people type things like this into a search engine so it’s possible you can pick up low cost traffic with these keywords.

Avoid the general keywords and dig a little deeper to expand on related terms or, here’s a good one, rephrase those terms e.g. turn cheap mortgage around and use mortgage cheap too. Put yourself in your prospects shoes. What would they search for? How would they type it into Google? People don’t always type a search phrase in a logical order.

For some quick avenues to explore check out these keyword goldmines. Plurals, domain names, serial numbers, product numbers, spelling errors, no spaces between the phrase words e.g. buywidget. Add .com or .net or .info etc, company names, company domain names, domain names and variations e.g. mydomain.com www.mydomain etc. Add superlatives e.g. best, cheap, cheapest, best buy. Competition site names, foreign words, US or UK spelling, product names, typo’s, hyphens instead of spaces.

Be sure to separate out all these keywords in to different lists. You should be setting up different Ad groups for each. It’s important to not just drop them all into one campaign together. Instead place all the typos in one Ad group all the plurals in another and so on. This will make for easier targeting of your ad writing depending on your Ad groups keywords. Plus tracking results will be simpler.

Another great source for keywords are your sites Log files. They’ll tell you exactly what keyphrase has been used to find your site by a visitor. Search for your main keywords on the search engines and see what related terms pop up. Also check the meta tags on your competitors site and check the copy on your competitors site.

Do you see were this is going. I trust that gives you an idea of the power of going deep and wide on your keyword list building. Remember this is the first building block on which to lay down your PPC management.

About the Author

Darren Yates is the creator of PPC Accelerator the shortcut to finding highly searched keywords and editing, formating and managing them in one place fast. Get your ppc management of to the best possible start. Watch the video demonstration – www.ppcaccelerator.com.

Source: http://www.365articles.com