Tech 2 Market » press_release http://blog.galley.net online marketing + technology: is it really like cats & dogs? Tue, 09 Dec 2008 17:10:18 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 How to Write that Press Release Masterpiece http://blog.galley.net/2006/01/04/how-to-write-that-press-release-masterpiece/ http://blog.galley.net/2006/01/04/how-to-write-that-press-release-masterpiece/#comments Wed, 04 Jan 2006 15:10:00 +0000 jim galley http://blog.galley.net/2006/01/08/how-to-write-that-press-release-masterpiece/ Unless you’re a seasoned writer, then writing your press release might be your hardest task. If your budget allows, you can always pay some expert to write it for you. Depending on your sites content, product or services, will determine how hard it will be to find something newsworthy to write about. The better the news value, the more chance your press release has of being published.

Unless you’re business is of great importance or you have a one of a kind website that everyone wants to know about, then a new website launch is not ground breaking news to the rest of the world. The mere fact that a website is open for business happens every minute as you read. You need to tell the right story. A story with a great ‘angle’. Your targeted publication must find it interesting and newsworthy.

Your press release must not become your sales literature. It is used to tell the whole world about your ground breaking news. To tell readers about an event that has or will happen. Having great news to tell is one part, writing it properly and in a certain way or format, is the other.

Press release tips:

  • Your press release should not sound like a sales pitch or ad. It must sound like news;
  • It should only be submitted to the media that is similar to the topic of your press release;
  • Try to wrap your press release around the current news events if possible;
  • Try to keep your press release to a maximum of one page in length;
  • Use short paragraphs and double space between them;
  • The headline, contact info and release date should be found at the top of the press release;
  • The headline and first paragraph should catch the reader’s attention. It should entice them to read more;
  • Check and triple check your press release for errors before submitting;
  • The press release should be presented from a third-person view, not a personal voice;
  • Provide references to any statistics and facts, not general opinion.

Newsworthy press release ideas:

  • Revolutionary new product launch on your website;
  • Online seminar or course you’re hosting;
  • A strange or funny story how your business started;
  • Announce your major sponsorship or contest giveaway;
  • Online survey results and statistics presented in the form of a press release;
  • Announce the recruitment of your new CIO;
  • A major joint venture with another company;
  • A new book being released on your website;
  • A fundraising event on your website.

Learn by reading other businesses press releases, especially from press releases that obtain huge exposure. See how they do it and what they do best.

Your headline and opening paragraph should contain some of your best work. It needs to grab the reader’s attention quickly. Usually this will determine the success of your press release as to whether it is discovered or not.

When writing your press release, make sure you begin with the date and city in the body then continue by reporting on the facts. It is always good to supply the answers to the common questions like the Who, Where, Why, What, When and How. If you don’t have the answers, you should make the effort to find them. These should be answered in the first paragraph.

It is good practice to include quotes in your press release. It increases the chance of your press release being used and picked up by a journalist. It adds credibility and human interest to a media release. The second paragraph is the best place for these.

Make things easy incase you need to be contacted for further information or clarification. Do not forget to include your contact information or your work of art might never see the media lights.

Your press release should end with a call to action. What is it exactly that you want your readers to do after reading your masterpiece?

Author of Wealthy Butler – The Ultimate Interactive Recipe to Make Money Online.

http://www.wealthybutler.com

Source: http://www.365articles.com

]]> http://blog.galley.net/2006/01/04/how-to-write-that-press-release-masterpiece/feed/ 0 Press Release Submissions are Crucial in Determining Online Success http://blog.galley.net/2005/12/03/press-release-submissions-are-crucial-in-determining-online-success/ http://blog.galley.net/2005/12/03/press-release-submissions-are-crucial-in-determining-online-success/#comments Sun, 04 Dec 2005 04:42:00 +0000 jim galley http://blog.galley.net/2005/12/03/press-release-submissions-are-crucial-in-determining-online-success/ With the Internet becoming increasingly popular in our personal and professional lives, we need to find successful ways to make this medium work for us. The beauty of the Internet is that it allows our advertising dollars to reach millions of people at a fraction of the cost of traditional marketing techniques. However, this can also be a difficult and frustrating process as we attempt to compete with sites selling similar, and sometimes identical, products and services. Press release submissions are crucial in determining our online success.

Press release submissions are one of most powerful methods for creating publicity to your business website. It allows you to submit newsworthy information about your company such as a recent award, expansion, sales record, etc. The exposure of your company information keeps people informed and distinguishes your business from the competition. A link is also found that will direct them to your site; thus, making it possible for them to learn more about your business and possibly generates more revenue.

Press release submissions are essential in setting your website, and ultimately your business apart from the competition. If you don’t find a way to drive traffic to your site, and make your products/services visible, the site and your business efforts are useless. Consumers are looking for valid website content to aid them in making better purchase decisions online; your content bridges the chasm between consumer needs and your business products and services.

Providing needed information to consumers will also aid in your brand awareness campaigns and give your business greater online exposure. Lastly, consumers will remember your web site the next time they are searching for things related to your industry; you have the ability to turn customers into educated consumers.

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